With a decades-long career, Alan Beck (Questrom’68) has made an unforgettable impact on the field of luxury marketing. As president of The Beauty Bridge, Beck has advised numerous beauty, haircare, wellness and fragrance companies on how to navigate the American market. Between 2012–2020, Beck served as the Senior Vice President at The Fragrance Group, successfully overseeing the growth of multiple brands in high-end department stores like Neiman Marcus and Barney’s.

Moderated by Patricia Hambrick, Senior Lecturer, Marketing, Questrom School of Business.